The Internet has brought many opportunities for the business to reach their potential customers. One of these opportunities is to do business online by using an e-commerce store. Customers can choose the product by filtering the price and brand from the e-commerce stores. Also, e-commerce stores facilitate a user to buy products/services by saving their time of travel. Examples of e-commerce stores are Amazon and eBay. The shopping app development companies are trying to find new ways to engage customers such as using the trending technologies. Here are some e-commerce trends for the year 2018.
Image Search Option for the Customers
This trend gives an amazing user experience to the customers when searching for a product. Customers can click a picture of a product they want to purchase and can upload it on the ‘image search’ option of an e-commerce store. eBay has provided this option to their customers.
This technology is used by the e-commerce companies to create advertisements. Such a technology gives a real-time experience to the customers which is more likely the customers to buy a product. E-commerce app development companies promote their apps using AR/VR technology to let consumers know about their product.
Chatbots for Online Ordering
Chatbots are a good tool that is used to interact with the customers. These are automated that understands the requirement of customers and accomplishes their requests. Domino’s has used its chatbot, ‘DOM’ that allows the customer to give a full-menu order. Customers can order their favorite pizza at home and can enjoy it with their family and friends.
Machine Learning and Artificial Intelligence
This technology helps e-commerce business to target their audience using the specific platform. This benefits the businesses to target the potential customers only. Machine Learning and Artificial Intelligence are used for doing tasks like inventory management, customer relationship management and another are chatbots that are described above.
Following Infographics is a summarize part of this article: